Top Four Influencer Marketing Tips

StackCommerce, the leading commerce and content platform, announced today that it has acquired BrandCycle, an innovator in the affiliate management space that connects influencers and top publishers with premium retailers and brands.

To Our BrandCycle Community, We want to take a moment to make it clear that BrandCycle stands with the Black Lives Matter movement, and we are firmly in allyship with Black communities. In the coming days and moving forward, we will be sharing resources and taking action to provide explicit support to Black-owned businesses as well as donating a portion of our own revenue to supporting organizations working for progress.

According to a 2019 survey, 87% of shoppers were inspired by an influencer to make a purchase, and 65% discovered a new brand via an influencer at least once per week. If you’re interested in adding influencers to your marketing mix, here’s our advice: Check out Scott Ginsberg, VP of Client Development at BrandCycle and Brian Marcus, VP of Global Marketing at TUNE's webinar on the world of community influencers and discuss best practices for managing and measuring them.