According to a 2019 survey, 87% of shoppers were inspired by an influencer to make a purchase, and 65% discovered a new brand via an influencer at least once per week.
If you’re interested in adding influencers to your marketing mix, here’s our advice: Check out Scott Ginsberg, VP of Client Development at BrandCycle and Brian Marcus, VP of Global Marketing at TUNE’s webinar on the world of community influencers and discuss best practices for managing and measuring them.
This webinar covered:
- Who community influencers are, and what they bring to the table
- Which influencer niches are growing the fastest and on what platforms
- The role of influencer networks and the benefits of working with one
- Influencer marketing technologies, such as clickless tracking via promo codes
- Best practices for planning, running, and optimizing influencer campaigns
