How to Boost Your Engagement
One of the biggest hurdles creators face is keeping up with algorithm updates and consistently increasing their reach. Staying ahead of these changes is key to making an impact and standing out on social media. Today, we’re breaking down our top tips to help you stay ahead and make waves on Facebook, TikTok and Instagram.
In the fast-paced world of social media, understanding and adapting to platform-specific algorithm shifts is essential for maximizing visibility and engagement. Here’s an updated 2025 guide with five actionable strategies for each platform.
Facebook: Embrace AI Integration and Community Engagement
Understanding the 2025 Algorithm: Facebook is increasingly integrating AI to personalize user experiences, focusing on content that fosters meaningful interactions. According to The Verge, Facebook is also expanding features like the “Explore” and “Local” tabs to showcase content from a broader array of sources, including those users may not follow.
Five Strategies to Enhance Engagement:
- Leverage AI-Generated Content:
- Utilize AI tools to create personalized content that resonates with your target audience, enhancing relevance and engagement. The trick is making sure it does not appear to be AI and adding in a personal touch to each post.
- Participate in Local Communities:
- Engage with the “Local” tab by creating and sharing content relevant to specific communities, increasing visibility among local users. But, don’t stop there. Make sure you are interacting with similar communities to who you are trying to reach beyond your local market. The basic principles of building a social community still stand strong, and engaging with others will directly impact your engagement.
- Foster Meaningful Interactions:
- Encourage discussions through open-ended questions and polls to boost engagement, as the algorithm favors content that sparks conversations. Plus, not everyone actually has something to say. Use tactics such as drop a 🙂if you want more content.
- Diversify Content Formats:
- Incorporate a mix of videos, images, and text posts to cater to varied user preferences and keep your audience engaged. The algorithm—just like your audience—doesn’t want to see the same ol’ content day in and day out. Make sure that you are keeping things fresh.
- Utilize Messenger Communities:
- Create Messenger Communities to facilitate deeper interactions with your audience, fostering a sense of belonging and loyalty. This is a great way to make that smaller community even stronger.
TikTok: Navigate Potential Platform Changes and Content Authenticity
Understanding the 2025 Algorithm: TikTok’s future in the U.S. is uncertain due to regulatory challenges, prompting marketers to explore alternative platforms. However, TikTok continues to prioritize authentic, engaging content that aligns with current trends. And those trends tend to keep changing. Here are some tips from WSJ.com that attempt to keep up!
Four Strategies to Enhance Engagement:
- Stay Informed About Platform Developments:
- Keep abreast of news regarding TikTok’s status and be prepared to adapt your strategy accordingly.
- Create Authentic Content:
- Focus on genuine storytelling and behind-the-scenes content to build trust and resonate with followers.
- Engage with Emerging Trends:
- Participate in new challenges and utilize trending sounds to increase the likelihood of your content being featured. The trends are changing and TikTok expects you to keep up.
- Encourage User-Generated Content:
- Prompt your audience to create content related to your brand, fostering community and increasing organic reach.
Instagram: Adapt to Algorithmic Shifts and Content Diversification
Understanding the 2025 Algorithm: Instagram’s algorithm now places greater emphasis on content relevance, user engagement, and the use of diverse content formats. Trying to keep up with TikTok, Social Bee is seeing Instagram strongly favor video content.
Five Strategies to Enhance Engagement:
- Optimize for Saves and Shares:
- Create valuable content that users are inclined to save for later or share with others, signaling the algorithm to boost your post’s visibility.
- Diversify Content Formats:
- Utilize a mix of Reels, Carousels, and Stories to cater to different audience preferences and maximize reach. While diversity is always key, the algorithm is favoring reels.
- Implement SEO Strategies:
- Incorporate relevant keywords into your captions and bio to enhance discoverability through Instagram’s search functionality. This also allows users to find you when performing google searches as well.
- Engage with like followers:
- Participate in and contribute to niche communities within Instagram to build relationships and increase your content’s reach. Beyond community engagement, RESPOND to all comments on your content and interact with your followers. This is the simplest way to improve your reach.
- Be Authentic:
- Staying true to you and your brand will take you the furthest. Your audience is looking for a glimpse into you and if you are not staying true to that, they will see through it. Considering your sales posts to authentic content can also help boost your engagement. Instagram’s algorithm prioritizes engagement and relationship-building, so overly promotional content may not perform well unless it’s done in a way that still provides value (e.g., storytelling around a product rather than a hard sell).
- 80% Authentic, Value-Driven Content:
- Educational, entertaining, or inspiring posts
- Behind-the-scenes content
- User-generated content (UGC)
- Personal stories and brand values
- Interactive posts (polls, Q&A, challenges)
- 20% Sales-Focused Content:
- Product promotions
- Limited-time offers or discounts
- Direct calls-to-action (CTAs) for purchases
- Customer testimonials with a CTA
- 80% Authentic, Value-Driven Content:
- Staying true to you and your brand will take you the furthest. Your audience is looking for a glimpse into you and if you are not staying true to that, they will see through it. Considering your sales posts to authentic content can also help boost your engagement. Instagram’s algorithm prioritizes engagement and relationship-building, so overly promotional content may not perform well unless it’s done in a way that still provides value (e.g., storytelling around a product rather than a hard sell).
Prioritize Meaningful Connections
While we see the algorithms shifting all the time, one thing remains constant—authenticity wins. Trends will come and go, platform priorities will evolve, and new features will emerge, but staying true to your values and the story you are telling will always take you further.
Instead of chasing every algorithm change, focus on creating meaningful connections with your audience. Prioritize engagement over vanity metrics, foster community through interactive content, and embrace storytelling that resonates. When your content is genuine, valuable, and aligned with your audience’s interests, the algorithm naturally works in your favor.
By staying informed about updates and implementing these tailored strategies, you can adapt without losing your brand identity and continue to expand your reach on Facebook, TikTok, and Instagram in 2025. Keep testing, keep evolving, and most importantly—keep showing up in a way that feels authentic to you.
