Recently, BrandCycle’s General Manager, Erin Gagnon, participated in the Revenue Boost: A Marketing Podcast Influencer and Creator Marketing Week!
We’ve witnessed firsthand how influencer marketing has evolved into a powerful channel for driving both awareness and measurable sales. It was a pleasure to share our insights with Kerry Curran and her audience.
Mid-tier creators, often overlooked, excel at building trust and engagement within their communities, creating authentic connections that traditional media often struggles to replicate. For brands, success begins with clear goals and a willingness to trust creators to communicate in ways that truly resonate with their audiences. Authenticity and creative freedom are essential for fostering impactful partnerships.
At BrandCycle, we make the process easier for both brands and creators, providing tools to streamline partnerships, navigate challenges like social media algorithms, and achieve meaningful results. By advocating for creators and helping brands define and execute clear strategies, we create opportunities for genuine collaboration. Influencer marketing is a dynamic, creative space that, when approached authentically, delivers incredible outcomes for all involved.
Check the episode out here.
Follow Kerry and her consultancy here.
