We’re excited to share that Corinne Travis, BrandCycle’s Director of Creator Growth, was recently featured in Forbes, sharing her expertise on influencer storefronts and the evolving landscape of creator commerce! Her insights are helping shape how brands and creators approach affiliate marketing as we head into Q4.
Influencer Storefronts: A New Frontier
In Forbes’ CMO newsletter, Corinne discusses the rise of influencer storefronts, where creators curate and sell products directly on retailer sites like Target and Sephora. She explains how storefronts can enhance the full customer journey, keeping shoppers engaged and capturing first-party data. At the same time, Corinne notes the challenges for creators, including traffic dependence, algorithm shifts, and the risk of fragmentation when managing multiple storefronts across platforms.
She emphasizes the value these storefronts bring, stating: “The storefront concept gives the perception of ownership, but it’s not. It gives the power, the control, the customer information to the creator. They become more connected to their community with that information, and it’s something that they can take with them wherever they go.”
Guiding Creators Through Complexity
Corinne’s insights highlight both opportunities and challenges in the growing creator commerce space. From navigating multiple storefronts to leveraging first-party data, her perspective helps brands and creators make strategic decisions that strengthen audience connections and optimize performance.
At BrandCycle, we’re proud to have Corinne’s leadership guiding our mission to empower creators and brands alike, helping them navigate the evolving influencer marketing landscape with confidence.
