We’re thrilled to share that Corinne Travis, BrandCycle’s Director of Creator Growth, has been prominently featured in two influential industry articles this week! Her insights are shaping the conversation around affiliate marketing and creator commerce as we approach Q4.
Sephora’s New Creator Platform
In CosmeticsDesign-Europe, Corinne discusses Sephora’s recent launch of “My Sephora,” a new affiliate platform enabling beauty influencers to curate shopable storefronts directly on Sephora.com. She highlights the potential benefits for creators, but also cautions about the risk of fragmentation, noting that many creators are already managing multiple storefronts across platforms like LTK, ShopMy, BrandCycle, and retailer-owned storefronts like Amazon and Walmart. She emphasizes the importance of creators investing in storefronts that align with their audience’s shopping habits to avoid decision fatigue and maintain a cohesive strategy.
Sharpening Influencer and Affiliate Strategies for Q4
In Modern Retail, Corinne’s expertise is featured in a comprehensive briefing on how brands and agencies are refining their influencer and affiliate strategies for the upcoming holiday season. The article delves into the increasing demand for higher ROI and the shift towards performance-focused tactics. Brands are becoming more selective in their partnerships, seeking creators who can drive sales through clear calls to action and effective use of lower-funnel channels like TikTok Shop or Amazon. Corinne’s insights contribute to the broader discussion on optimizing influencer marketing efforts in a competitive landscape.
Corinne’s contributions to these discussions underscore her deep understanding of the evolving creator economy and her commitment to supporting influencers in navigating the complexities of affiliate marketing. At BrandCycle, we’re proud to have her leadership guiding our efforts to empower creators and brands alike.
