Michael Hallman, director of marketing at affiliate partner network Partnerize, explores the growing disconnect between influencers and affiliate marketing for Ad Age. Creators are eager to form deeper, more meaningful partnerships with brands that go beyond commissions, emphasizing brand reputation, product quality and authenticity. However, the nature of affiliate marketing relies on performance-based metrics, leaving brands struggling to integrate influencers into their affiliate strategies. For brands seeking to effectively bridge this gap, Hallman recommends leveraging networks like BrandCycle to both amplify reach and engagement, and to monitor campaign performance in real-time. Read the full article here.