In September, BrandCycle was honored for its creator-focused work with Groupon and was recognized by the CJ Excellence Awards for Best Content Strategy. The CJ Excellence Awards highlight excellence in the affiliate industry and recognize CJ clients who drive revenue growth in highly effective, innovative, collaborative or creative ways.
Groupon partnered with BrandCycle to boost brand awareness and affiliate sales. BrandCycle implemented a creator-focused strategy, aligning with seasonal trends and gamifying creator engagement. Over 3 months, this approach drove a significant increase in Groupon’s affiliate sales, conversions, and click-active engagement.
A huge shout out to the entire BrandCycle team, as well as our incredible partners at Groupon, for their amazing collaboration. And a massive thank you to CJ for this honor.