AI influencers are no longer just a concept — they’re a part of the creator economy.
As brands start tapping into this technology, one big question remains: Will consumers fully embrace these AI-driven voices? BrandCycle’s General Manager shared her thoughts on how human content creators can compete with AI influencers with Adriana Lee at Women’s Wear Daily.
You can read BrandCycle’s inclusion below. We encourage you to explore this topic further by reading the full article here. (Subscription is required)
Affiliate marketing platform BrandCycle is clocking those concerns, as it currently conducts its annual creator survey. In an early tidbit from the report, shared with WWD, respondents weighed in on the biggest challenges facing their businesses today. Fifteen percent said they were worried about the rise of AI, and 43 percent specifically cited competition with other influencers.
For Erin Gagnon, general manager at BrandCycle, the results reveal “nuanced dynamics” between humans and AI, highlighting the challenges posed by the rise of virtual influencers.
“Competing with these new AI influencers is no small feat, yet [human] influencers can stay ahead by offering what AI cannot — authenticity, trust and a genuine community connection.”
