We’re excited to announce a powerful new partnership between BrandCycle and Button that will enhance creators’ Amazon affiliate links for better tracking and conversions. Button is a mobile commerce optimization platform that uses AI to enhance affiliate and creator traffic. It fixes broken tracking, boosts user experiences and offers deep linking into apps. That means increased revenue for brands, creators and publishers.
BrandCycle creators can now optimize Amazon links with Button’s mobile deep linking technology.
Why is this important?
While other platforms typically charge for this enhanced service, our creators can access it for free through our integration with Button. Our creators need to have the ability to optimize Amazon links with Button’s technology at no cost. To ensure better attribution and shopper flow, and if you were already using deeplink optimization tools for Amazon, now you can rely on us to handle them for you.
How does this benefit creators?
Improving the creator experience and helping our users earn more revenue is what we’re all about. With this enhancement, we can ensure shoppers reach the Amazon experience that’s most likely to result in a completed purchase. And, this happens while ensuring proper attribution for the creator, with optimized links for improved tracking and conversion.
This functionality is now available across all our link creation tools, including the browser extension, so it’s accessible and casts a wide net for our creators. With the browser extension, creators need to keep an eye out for a simple warning message and just confirm their Amazon “tag” parameter is there before creating a link. It’s a simple process, and all this functionality is free.
“Our creators are our focus and we’re always looking for ways to ensure they receive full credit for their efforts,” said Erin Gagnon, general manager of BrandCycle. “By partnering with Button, we’re solving a common attribution challenge for mobile and in-app traffic, and ensuring creators get credit for sales that might otherwise be lost.”
How does it work?
This partnership and integration simplify creators’ lives by streamlining the Amazon attribution process. Instead of an overly technical setup or using third-party tools that might require four extra clicks to optimize each link, creators can establish links directly in our link-building experience.
Button’s tech comes into play by ensuring when followers click an Amazon link (on mobile or favorite social apps) they land in the correct experience. This greatly reduces drop-off and keeps your sales moving forward.
Worried about tracking? All of the tracking shows up the way it normally does in Amazon’s reports, so you don’t need to change how you work. With Button, we’re helping you get better conversion rates by smoothing the path the user takes to reach the Amazon site or app.
The Bottom Line
We’re consistently looking to add integrations like Button or our JotURL integration that make linking and generating revenue easier for our creators. With Button, we can add functionality without reinventing the wheel, allowing us to focus on other aspects of our platform and deliver additional high-impact improvements for our community. In the process, it enables us to further simplify processes for creators by giving them a technically sophisticated solution requiring very little internal overhead.
Our goal is to help make affiliate marketing easier and more rewarding for our creators. With Button’s powerful tech built into BrandCycle, our community can get more value from every Amazon link, without any extra work or cost. It’s the latest way we’re investing in your success!
